With only a few weeks away from National Breast Cancer Awareness Month (NBCAM), Road Scholar Transport is putting the pedal to the metal to help spread awareness. With its striking pink color and symbolic representation of breast cancer’s pink ribbon, this tractor trailer serves as a reminder for women to get their annual mammogram and move one step closer to a cure.
According to Medline Plus, breast cancer is the second leading cancer death for women in the United States, with nearly 1 in 8 women developing breast cancer in their lives. This risk increases with age, weight, alcoholic consumption, “using hormone replacement therapy, taking birth control pills, not having children or having your first child after age 35 or having dense breasts” (http://www.nlm.nih.gov/medlineplus/breastcancer.html). As the site notes, signs include a change in the appearance of your breast, discharge, or lump. Although breast cancer is associated with women, men can develop it as well but in rare cases.
National Breast Cancer Awareness Month, in which people wear signs of a pink ribbon to serve as a reminder to get a check up or memorialize someone that has been diagnosed, takes place in October every year. As an article in ehow.com notes, NBCAM began in 1985 with the biopharmaceutical company AstraZeneca, who chose October after the month in which the first Race for the Cure took place (http://www.ehow.com/facts_5031846_october-breast-cancer-month.html).
Road Scholar Transport does not spread breast cancer awareness one month out of the year, but rather twenty-four hours a day, seven days a week, 365 days a year. It’s never too early, or too late, to get checked.
Want to see our breast cancer trailer in person? Look for us September 25th in Hudson, MA and October 9th in Rhode Island.
To learn more about Road Scholar’s Million Miles to a Cure Awareness Campaign and to view our other awareness trailers, visit www.roadscholar.com/awareness.
