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Identify the Awareness Egg to Uncover Sweet Prizes in Road Scholar’s Easter Contest!

Thursday, March 29th, 2012

Starting Monday, April 2nd, keep your eyes peeled to www.roadscholar.com for where the Easter Bunny has hid one of his special eggs.

What makes these eggs so special?  They have each been specifically designed for one of Road Scholar’s awareness trucks.

Each day a new egg is hidden on a page within the Road Scholar website.  Find where the egg has been hidden and identify which awareness truck the egg reflects.

For example:

egg

This egg captures our Autism Speaks awareness truck!

autism

Daily hints on where the egg is hidden can be found on Road Scholar’s social media sites:

Facebook:  http://facebook.com/roadscholartransport88

Twitter:  http://twitter.com/RoadScholar

LinkedIn:  http://www.linkedin.com/in/jimbarrettrst

The first one to respond back after the 5th day (Friday, April 6th) with the most correctly identified “awareness eggs” will win their choice of a Home Depot or Olive Garden/Red Lobster gift card AND a box of Gertrude Hawk chocolates!

Need help identifying the awareness egg?  Visit www.roadscholarawareness.org to view all of our awareness trucks.

Check out the other games/contests Road Scholar is currently hosting at http://www.roadscholar.com/contestgames.php.

Easter contest runs April 2nd-6th.  Answers can be submitted to Kristina.brown@roadscholar.com.  You do not have to correctly identify all five eggs to win.

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Road Scholar’s Valentine’s Day Contest is Back with your Chance at Sweet Prizes

Tuesday, January 31st, 2012

heartFebruary 14th is widely known as the most romantic day of the year with over 36 million boxes of chocolate being sold for the holiday.  Not only is Road Scholar delivering these chocolates to stores nationwide, but is treating you with some sweets as well with our annual Find the Hearts Valentine’s Day Contest.

Starting tomorrow, February 1st through the 14th, a heart will be hidden each weekday on a different page within the Road Scholar website (www.roadscholar.com).  Find the heart and jot down its location each day to win prizes you’ll be sure to love.

While your heart may skip a beat this Valentine’s Day, don’t skip a heart sighting because the first person who responds back on February 14th to kristina.brown@roadscholar.com with the most heart findings will win a box of Gertrude Hawk Chocolates along with a $25 Ruth Chris Steakhouse gift card!

Not good at search and finds?  No problem.  We will have Cupid shoot you a hint each morning on Road Scholar’s Facebook, Twitter, and LinkedIn pages on where he has placed love for that day.

We’ll even give you a head start on where to find tomorrow’s first heart:  “The weather outside is frightful, but I know that the temperature inside Road Scholar’s trailer will be delightful.”

Here are some Valentine’s Day facts to get you in mood for tomorrow’s contest (provided by http://www.sheknows.com/holidays-and-seasons/articles/807655/fun-facts-about-valentine-s-day):

*Although there is no exact date as to when Valentine’s Day originated, one theory dates back to Roman Emperor Claudius II in 270 AD, who believed that “single men made better soldiers.”  On February 14th, Bishop Valentine was executed for performing secret weddings.

*The letter X, which is known to symbolize a kiss, is dated back to medieval times when “people who couldn’t write their names signed in front of a witness with an ‘X,” kissing it “to show their sincerity.”

*The phrase “wear your heart on your sleeve” derived from the Middle Ages when men and women would wear the name of their Valentine, which was drawn from a bowl of names, pinned on their sleeve for a week.

* Valentine’s Day was officially dubbed a holiday in 1537.Cadbury

*The first box of chocolate for Valentine’s Day was produced by Richard Cadbury in the late 1800s.

*189 million roses are sold each year on February 14th.

Be sure to visit www.roadscholar.com each day for your chance to win and check out other games/contests at http://www.roadscholar.com/contestgames.php.

Good luck!

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Road Scholar’s 12 Days of Christmas is Back with Your Chance to Win Great Stocking Stuffers

Tuesday, December 6th, 2011

stocking stufferIt’s that time of year again.  Road Scholar Transport’s 12 days of Christmas is back!  And this year we are offering not one, not two, but three people the chance to win some great gifts this holiday season.

Starting Thursday, December 8th through Friday, Dec. 23rd, Road Scholar will announce a new gift we are giving you each weekday up until Christmas.

Keep track of what Road Scholar is giving you each day.  The first three people to recite Road Scholar’s 12 Days to kristina.brown@roadscholar.com will snag their choice of a $25 Home Depot or Olive Garden Gift Card.

Use your gift card as a great stocking stuffer to a friend or loved one or to indulge yourself this Christmas.

There are Four Easy Ways to Play:

-E-mail:  Join Road Scholar’s e-mail list at http://www.roadscholar.com/mailinglist.php to receive the Days of Christmas right to e-mail address.

-Facebook: Become our friend on Facebook at http://facebook.com/roadscholartransport88 for a new posting each day!

-Twitter: Come follow us on Twitter at http://twitter.com/RoadScholar for the daily Christmas tweet.

-LinkedIn: Get connected on Road Scholar President Jim Barrett on LinkedIn at http://www.linkedin.com/in/jimbarrettrst.

It’s that easy, and the best part is, you don’t have to be on the nice list this year to win!

So grab a pen and paper and stay tuned to Road Scholar Transport this holiday season!

Santa sleigh

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Calling all Dog Lovers…Last Chance to Have Your Pooch’s Photo Featured on Road Scholar’s Nationwide Tractor Trailer!

Monday, November 14th, 2011

make your dog famousThis is the last week to enter Road Scholar’s Gone to the Dogs contest for a chance to make your pooch famous!

The contest is broken up into two parts…

Photo Contest

It’s time to dig through those photos and fetch us the cutest picture of your pooch.

Your dog’s image will be uploaded to Road Scholar’s awareness site (http://www.roadscholarawareness.org/awareness-campaign/dog-contest/) for dog lovers such as yourself to vote on!

Get those tails wagging because the top ten dogs with the most votes will have their pictures featured on Road Scholar’s nationwide tractor trailer.

Have a litter of pups?  Then submit a photo of each.  We know it’s hard to pick a single picture of your pooch but we can’t choose either so please limit entries to one photo per dog.

Rules and regulations for entering the photo portion of the contest are as follows:

-Pictures must be sent to kristina.brown@roadscholar.com as a file attachment.  TIF, JPEG, GIF, BMP, and PNG are accepted formats.

-Please submit the highest-resolution photo possible…we want the best quality picture of your dog for truck!

-The picture will be processed and posted to the voting site.  The submitter of the photo will be notified when the picture is available for voting.

-Dog pictures only please.

-Picture must contain a single dog and no other animals or people.

-By submitting the picture you are giving consent for Road Scholar Transport to post the picture on the voting site.

-Road Scholar Transport reserves the right when necessary to resize or crop a picture to fit on the voting site.

-Road Scholar Transport will review all pictures and will not post inappropriate photos.

-Picture submissions will be accepted until 5pm EST November 18th.  Voting on a picture can start as soon as it is available on the voting site.

-The voting period will end 5pm EST November 18th.

-The top 10 vote getters will be selected to have the picture of their dog on the new trailer.

Slogan Contest

You may already be familiar with Road Scholar Transport’s 10 Million Miles to a Cure awareness program featuring trucks dedicated to raising awareness for causes such as Cystic Fibrosis, Stop Bullying, and The American Breast Cancer Foundation (view all causes at www.roadscholarawareness.org).  If so, then you know that each truck carries a relevant slogan to the featured organization, such as “On the Road to Granting Wishes” for Make-A-Wish Foundation or “On the Road to Solving the Puzzle” for Autism Speaks.

We now need a clever, fitting slogan for our new dog trailer and we want your ideas!  In fact, we will reward the person with the best phrase by not only putting their slogan on our truck but fetching them a $25 gift card to Olive Garden and a $25 dollar gift card for PetSmart.  That’s $50 worth the gift cards for just a few words!

So what are you waiting for?  Stick out those tongues, say cheese, and submit your photos and slogans to Kristina.brown@roadscholar.com by November 18th!

Winners will be posted on Road Scholar’s social media sites (Facebook, Twitter and LinkedIn) and will also be notified via e-mail.

Thanks for entering and good luck!

What do you think of Road Scholar’s dog awareness truck?  List your comments below.

dogtrailer

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SkyBitz Allows People to Follow Capital Christmas Tree as it Begins 4,500-mile Journey Tomorrow

Monday, November 7th, 2011

capital treeIt’s that time of year again.  What is said to be one the nation’s most perfect trees will be embarking on its journey to Washington D.C. tomorrow as part of the Capital Building’s annual Christmas tradition.

It’s been a custom dating back to 1970, when the Superintendent of the Capital Grounds chooses one of our national forests’ trees to endure the honor of being lighted and displayed on the western front lawn of the Capital Building for all to see.

The tree, better known as the “People’s Tree,” is one of nearly ten trees chosen from our country’s national forests and recommended by the Forest Service each year as being the “perfect” 60-foot red fir tree.

The Stanislaus National Forest, located in California, was chosen to do the honor of providing this year’s tree, making it the fourth time CA has provided the Capital Christmas Tree, the last being in 1995.

events

Click image for larger view

The Superintendent’s tree choice was made back in August and harvested last Saturday (November 5th).  On Nov. 8th, the tree will begin its 4,500-mile journey, touring 8 days throughout CA and an additional 12 days nationwide, making stops along the way for people to view and eventually arriving in Washington D.C. on November 28th.  (See image on right for tour schedule).

As in previous years, SkyBitz is allowing individuals to join in on the fun every mile along the way by offering their satellite tracking tools which let people follow the tree’s journey.  SkyBitz’s technology provides real-time tracking, including a map of the tree’s location right down to the street-level, just like Road Scholar Transport uses SkyBitz for monitoring your freight.

By going to TrackTheTree.com, you will not only view a map of where the tree is and has been, but will also see photos taken from its stops across the country, a blog about its journey, and a mile counter to keep track of how many miles it has traveled thus far.

Individuals can also follow the tree via Twitter (@TracktheTree) and Facebook (www.Facebook.com/TracktheTree).

Once the tree arrives at its destination, it will be decked out in 10,000 lights and nearly 3,000 homemade ornaments from CA.  On Dec. 6th, a child chosen from the tree’s state (in this case CA) will light the tree, which will then stay aglow until Jan. 1st.

The same technology that the Capitol trusts to track their Christmas tree is used on every one of Road Scholar Transport’s tractor trailers, providing full visibility of your cargo during transport.  Be sure to visit www.roadscholar.com to get a rate today and gain access to Road Scholar’s SkyBitz satellite tracking.

What do you think of SkyBitz’s satellite tracking and the fact that Road Scholar applies this, and other security technology, onto its fleet?  List your comments below.

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Win Treats with Road Scholar’s Halloween Contest Kicking Off Next Week

Wednesday, October 5th, 2011

It’s that time of year again, time to decorate your homes with cobwebs and monsters, dress up in the cutest (or scariest) costume, and carve the old Jack-o’lantern.

pumpkins

This Halloween, Road Scholar Transport is going to treat you with goodies and the best part is, you don’t need to do tricks, tell jokes, or sing songs to be rewarded.  All you need to do is play Road Scholar’s HALLOWHEEL OF FORTUNE.

Starting Monday, October 10th, Road Scholar Transport is digging into its pumpkin patch, pulling out a special pumpkin each workday and hiding it somewhere on the www.roadscholar.com website.

Need help finding it?  No problem.  Just visit Road Scholar’s Facebook and Twitter pages each day for a new hint on where that day’s pumpkin is hidden.

Now you may be wondering what makes these pumpkins so special?  They each contain a letter to Road Scholar’s mystery phrase.  The first person to unscramble the letters and solve the puzzle will win a $25 Olive Garden gift card and a bag of Reese’s peanut butter cups!  How’s that for a treat?

Well even throw you a hint before the contest starts…

3 word phrase

_ _   _ _ _ _   _ _ _ _ _ _ _ _

Make sure you keep track of the pumpkin each day because it will only be available for 24 hours as it is hauled away and a new one is delivered.

When you think you are ready to take a stab at it, e-mail your answer to kristina.brown@roadscholar.com.  Good luck!

halloween

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Road Scholar Transport Celebrates its 23-Year Anniversary

Thursday, September 8th, 2011

Road Scholar Transport celebrates its 23rd year in business today, September 8th.

Established in 1988 by Jim Barrett and his wife Debra, Road Scholar was just getting its wheels on the road when Jim leased a 27-year-old tractor trailer and acted as the company’s sole driver as Debra dispatched from their son’s bedroom.  That year, Jim accumulated four trucks, earning $500,000 in receipts.

The next year, that number escalated to $2 million and continued to steadily grow to $25 million in receipts in 2000.   As for Road Scholar’s four tractor trailers, they received some company, now growing to 140 tractors and around 300 trailers!

Now, 23-years later from when its first truck hit the road, Road Scholar continues to operate out of its headquarters in Dunmore, PA with four additional terminals in Leominster, MA-Jersey City, NJ-Philadelphia, PA-and Denver, PA.

Road Scholar Transport

Take that 27-year-old rented tractor trailer that Jim began with and compare it with the company’s 97 tractors and 305 dry vans and refrigerated trailers they run today, with the newest units being 2012 models driven by Road Scholar’s Hazmat certified drivers.

Did we mention the advanced technology Road Scholar has incorporated over the years?

From our social media presence (check us out on Facebook, Twitter, LinkedIn, and Youtube) to our advanced security features (SkyBitz satellite tracking, electronic door monitoring, temperature monitoring, Navalock, Qualcomm and much more) Road Scholar Transport is  constantly looking to build on its technological presence and the safety of your cargo.

And what about our awareness program?  What Road Scholar awarenessstarted out with a single pink tractor trailer to raise breast cancer awareness turned into over twenty-one awareness trucks dedicated to various charities with that number continuously growing.

Throughout the years, Road Scholar has developed into a multi-million dollar company with an outstanding safety record and reputable service to its customers.

Only one question remains, what will we think of next?

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Gone to the Dogs Contest Gives Your Pooch a Chance to be Featured on Road Scholar’s Nationwide Truck

Wednesday, August 31st, 2011

You’ve seen Road Scholar Transport’s brightly colored tractor trailers spreading awareness throughout the country for some of the most well-known charities and organizations such as The American Breast Cancer Foundation and The American Red Cross as it delivers freight.  Individuals have shown their support and gratitude acknowledging that their mothers, daughters, brothers, and friends are currently battling, have survived, or passed away from a condition that our trucks are spreading awareness for.  But as we are raising awareness, we’ve realized that we left out one very important member of the family until now…our dog.

tell your friends

Who could forget those long nights your dog stayed by your side when you were sick or rested their furry head on you when you needed some comfort?  Always there when you need them, they are indeed man’s (or woman’s) best friend.

Now it’s time to show them what they mean to you.  That’s why Road Scholar Transport decided that its next awareness truck is going to the dogs…YOUR dog!

Road Scholar Transport is conducting a two part contest within the upcoming weeks that will have you wagging your tails at the unbelievable prizes.

The first part of the contest asks for your help in naming our new truck.  In the past, our trucks have incorporated phrases such as “On the Road to Solving the Puzzle” for Autism Speaks or “On the Road to Granting Wishes” for the Make-A-Wish Foundation.  What should we name a truck dedicated to our furry companions?  Perhaps…“On the Road to Fetching Awareness for Man’s Best Friend?”

Come on and throw us a bone and we will reward the winner and their dog by fetching them a $25 gift card to Olive Garden and a $25 dollar gift card for PetSmart!  Give us a howl with your catchy ideas by e-mail (kristina.brown@roadscholar.com), Facebook, Twitter, or LinkedIn.  Start sending your phrases in today!

Not good at creative wording?  No need to bark.  We’ve saved the best for last…the chance to have YOUR dog’s picture featured on our new tractor trailer!

Within the upcoming weeks, you will be given the opportunity to upload your pooch’s picture on our voting site for others to vote on.  The top dogs with the most votes will have their furry faces on Road Scholar’s doggie awareness truck as it travels throughout the country!

Stay tuned to www.roadscholarawareness.org for upcoming information on how and when you can upload your pictures and vote!

dog trailer

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Missing Daughter’s Family Create Campaign Calling on Truck Drivers for Help

Thursday, July 21st, 2011

Imagine receiving a phone call that your daughter has disappeared.  Now imagine search efforts being called off and three months going by without any trace of her.  Do you start to lose hope?  For the Bobo family, the answer is no.

Their 20-year-old daughter Holly disappeared on April 13th, 2011 from their Tennessee home.  The nursing student was reported missing by her brother Clint when he saw her being led into the woods near their house by a man in hunting attire.  At first, her brother assumed that it was her boyfriend, but when he found traces of blood, he became worried.

As the weeks passed on, search parties were called off, only finding Holly’s lunchbox and a few other items belonging to her.  The state approved a $50,000 reward, which is now up to $85,000 due to the family’s efforts, for the safe return of Holly.  Unfortunately, with over 300 credible leads, the man who took Holly is still unknown.

One day shy of her April 13th disappearance three months ago, Holly’s family launched the Holly Bobo Across America Campaign.

Holly Bobo

According to fleetowner.com, the campaign idea began when a woman who was friends with Amerawear Corp. owner Steve Hinson on Facebook, mentioned the idea of placing Holly’s picture on tractor trailers since they travel across the country and could reach a greater audience as well as provoke greater search efforts.

The idea took off and several truck decals and car window clings featuring Holly were sold to over a hundred trucking companies who wanted to help the cause.

You can help too by adding a decal to your fleet.

Truck decals cost $25.50 plus tax and shipping and are 2×3 feet while window clings measure 8×10 in. and are $5.50 plus tax and shipping (http://fleetowner.com/management/news/family-truckers-help-tennessee-0720/).

Items can be purchased via phone at 866-363-1140 (Steve Hinson).  Those writing checks can send it to:

First Bank

Attn: Rebecca

450 Tennessee Ave.

South Parsons, TN 38363

Checks are asked to be made out to “Holly Bobo Across America.”
awareness campaign
Road Scholar Transport continues to spread awareness, not only for Holly Bobo, but for charities/foundations all across the country through our 10 Million Miles to a Cure Awareness Campaign.  Road Scholar Transport has several tractor trailers dedicated to spreading awareness and finding a cure for many diseases such cancer, autism, cystic fibrosis, and more, including other trucks for anti-bullying, Flight 93 and the American Red Cross.  Learn more about the campaign at www.roadscholarawareness.org and get involved by keeping the freight moving at www.roadscholar.com.

If you like what Road Scholar is doing, be sure to become a friend of ours on Facebook at http://facebook.com/roadscholartransport88 to see events where our awareness trucks will be at.

help spread awareness

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Social Media Usage Encouraged Among Trucking Companies

Tuesday, June 28th, 2011

social mediaAn article posted in Transport Topics yesterday encourages trucking companies to take an initiative that Road Scholar Transport has been doing for a year now…using social media to connect with their customers/audience.  These networks include Facebook, Twitter, LinkedIn, Youtube, and blogging.

According to the article, social networking poses many benefits to trucking companies including:

-An accessible information database that allows trucking companies to improve their fleets (for example, by posting available trailers, saving the company deadhead mileage costs) and provide support to their customers

-Interaction with employees via private or public groups

-Makes it easier for current customers to connect with the company, allowing them the ability to be alerted of discounts, news, and voice their opinion/interact with other customers on a carrier’s service

-Opens the company to a wider range of prospects with the ability to connect with individuals from specific locations

As the article notes, social media’s “effective use can bring about a competitive advantage, with adoption ensuring not only survival but also success in an increasingly competitive global marketplace,” further explaining that “their value is game-changing and clearly a new frontier worth further and ongoing exploration” (http://www.ttnews.com/articles/basetemplate.aspx?storyid=26999).  So beneficial, in fact, that more and more trucking companies are using it, with “56% of respondents reporting that social media was very important to their business strategy, a number that jumped from 43% in 2009,” the article continues.

This is not something new to Road Scholar, who has been using all five platforms for over a year now.  Below are ways in which you can connect with Road Scholar:

Facebook: http://www.facebook.com/roadscholartransport88facebook

Over 600 million people currently use Facebook, making it the 2nd largest trafficked site and, if it were a country, the third-largest in the world!  In fact, “93% of adult US Internet users are on Facebook” (http://www.facebook.com/note.php?note_id=10150199737911588&comments).

Road Scholar’s Facebook page gives people the ability to conveniently and quickly interact with Road Scholar and their customers on any questions or comments they may have, as well provide information regarding its services, security features, discounts, availability, and the awareness program.

Road Scholar’s experts are also here to educate you with the latest news in the trucking industry with our daily blogs.
But don’t forget, it’s not all work on Road Scholar’s Facebook page.  Have some fun with contests, games, the quote of the day, daily trivia question, photos, and much more.

Twitter: twitter.com/RoadScholartwitter

Twitter hosts over 300 million accounts, with 13% of adults who are using the internet, actively engaging in this free service.  In fact, 42% of Twitter users “learn about products and services via Twitter, 41% provide opinions about products/services, and 19% seek customer support” (http://www.convinceandconvert.com/twitter/7-surprising-statistics-about-twitter-in-america/).

Come follow Road Scholar on Twitter for company and industry news, alerts, contests/games, awareness events, and more.
LinkedIn: http://www.linkedin.com/in/jimbarrettrstLinkedIn

According to slideshare.net, 12% of the 101 million LinkedIn members occupy a position in sales, with “69 of the Fortune 100 companies” and over 1 million companies in general having a business page (http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011).

Connect with Road Scholar owner Jim Barrett or join Road Scholar Transport Inc.’s group page to participate in rousing discussions.

YouTube: http://www.youtube.com/roadscholartransportyoutube

Over 2 billion…that’s the number of views on Youtube every day. “More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years” (http://www.viralblog.com/research-whitepapers/youtube-statistics/).

Check out Road Scholar’s youtube channel for videos including:

-Road Scholar Transport Visits the Philadelphia Zoo

-Flight 93 Event

-Messages of Hope

09wFnTeZrVg

roHnNhlT4rU

-Red Cross Awareness Video

roHnNhlT4rU

TxcuO-wSJCY

-10 Million Miles to a Cure Awareness Campaign

-Road Scholar Facility Tour

Keep checking frequently for new videos!

Blogs: Industry Blog Site:  http://www.roadscholar.com/blog/blog

If you want trucking specific articles detailing new technology, proposals, breaking news, and more, than check out Road Scholar’s Industry blog site.

Awareness Blog Site:  http://www.roadscholarawareness.org/category/road_scholar_awareness_campaign/

Road Scholar also has an awareness blog site for articles on recent awareness events, medical news, and health alerts.

As social networking continues to sweep the world, connecting people near and afar, more and more companies will be jumping on the bandwagon, experiencing the benefits that others have already come to enjoy.

Do you or your company use social media and what benefits do you find from it?

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