Dr. Pepper’s slogan, “There’s nothing like a Dr. Pepper,” has shown some truth over the previous months as thieves made away with several tractor trailers hauling the popular beverage. But the thieves could care less about the expensive equipment they hijacked, they just wanted the soda, as proven by the abandoned tractor trailers in each case, all found in open, easily noticeable areas.
The first theft occurred in Sherman, TX last February, in which a tractor trailer worth between $100,000 and $200,000 and loaded with Dr. Pepper products was taken from a plant at 1915 E. U.S. Highway 82, according to the Herald Democrat.
The trailer was reported missing around 5 in the morning and not found until the next morning, in which police discovered the empty truck, whose engine was running, on State Highway 183 about 80 miles away (http://www.heralddemocrat.com/hd/PoliceReports/2-8-11-Police-Reports-Feb-8).
A few weeks later, two more thefts occurred. The first on March 1st in Waco, TX, this time not one, but two trucks being stolen. Early that morning, thieves hot wired the trucks, again loaded with the beverage, and drove through a chain link fence, taking the Dr. Pepper and leaving the trucks behind in West Dallas (http://blogs.dallasobserver.com/unfairpark/2011/04/truck_thefts_from_texas_soda_d.php).
The last theft occurred not too long afterwards at a plant in Wichita Falls, TX on March 16th. Again, two trucks baring ‘New Bern Transportation’ on them, were hot wired between 12:30 and 5 in the morning and driven off through the gates, in which the padlock was cut (http://www.timesrecordnews.com/news/2011/apr/06/stolen-soda-trucks-found/). $20,000 worth the beverages were taken and the trucks were discovered weeks later in separate locations; one in Fort Worth and the other in Euless.
All three thefts occurred during the morning hours, since the manager from one of the warehouses where the trucks were stolen noted, employees leave at 12:30 a.m., not returning until 5 a.m.
Road Scholar Transport, on the other hand, operates 24 hours a day, seven days a week. With terminal surveillance cameras and tracking on all tractor trailers, there is always someone monitoring your freight.
Do you feel that thieves are now stealing Dr. Pepper products, not because of the products themselves, but because they know they can get away with it, becoming more like a game?