You may remember the live broadcast on October 15, 2004 of a truck driver who went on a rampage in his tractor trailer in Bellaire, Texas. Footage of the event was popularized in 2007 when Court TV aired the incident. In case you don’t remember, here is a refresher:
In a riot, the driver first crashed into a store and then took off on the freeway at full speed with police on his tail.
Why the need for speed? It wasn’t because he was late for a delivery.
Two main reasons given for the driver’s reckless behavior were job stress and meth use, emphasizing the need for companies to conduct regular drug and background checks on their drivers the way that Road Scholar does.
Also, the need to know who is handling your freight is very important as well. That’s one of the many benefits of choosing an asset-based carrier like Road Scholar over a broker. When shipping via a third party, you do not know who your freight is passed onto or what their record is like. And if something goes wrong, like the above event, it is likely that your broker does not have cargo or liability insurance. Read more about brokers vs. asset-based carriers at http://www.roadscholar.com/blog/trucking-companies-drift-from-third-party-reliance-as-capacity-issues-continue.
But what if was your freight that happened to be inside the above truck? The good news for you, the shipper, is that you can see exactly where your freight is live by just turning on headline news, as you watch the truck transporting freight dodge and ram commuters and police officers.
The bad news, you now have to explain to your customer that their freight is not going to be delivered on time because the driver is currently on a rampage. Not to mention the potential damage and contamination of your freight, resulting in large losses.
But does your freight have to make headline news for you to get a live stream of where it is at? The answer is simply no. Road Scholar has the technology to allow customers the ability to view live data on where their shipment is any given time, as well as the history of where it has been.
Do you want your freight in the back of this tractor trailer?