Posts Tagged ‘awareness campaign’

Trucking Reliance Increases but Rising Costs Spell Trouble for Small Carriers

Friday, June 7th, 2013

Trucking continues to dominate as the primary means of transporting freight over any other mode in the United States.  In the American Trucking Associations’ ATA American Trucking Trends 2013 report issued last week, trucking increased last year compared to 2011, accounting for 9.4 billion tons of freight (68.5% of all domestic shipments). With 6.9 million trucking-related employees, 2012’s trucking hit “$642.1 billion in gross freight-related revenues, or 80.7 percent of the nation’s freight bills.” 1

Bob Costello, ATA Chief Economist explains, “As the nation continues to travel the road to recovery following the Great Recession, it is becoming increasingly clear that trucking is leading the way.”

With shippers heavily relying on trucking to get their products delivered to customers on time, it may come as a surprise that only 2.8% of fleets contain over 20 trucks, with 90.5% of carriers operating six or under. 1 But increased costs spell trouble for small carriers.

“Smaller carriers can’t handle the increased costs of industry regulations and can’t hold their heads above water any longer,” spoke ATA Chairman Mike Card at the Great West Fleet Executive Conference held last week.  “Trucking has been consolidated.  The primary reason for consolidation in the trucking industry is the costs associated with increased regulation.” 2

Among these regulations Card is referring to include the following:

-Revisions to the hours-of-service, becoming effective July 1st, which include a restart provision containing two consecutive breaks between the hours of 1 a.m. and 5.am., reducing a driver’s work week from 82 to 70 hours, as well as a mandatory 30-minute break if 8 hours or less have passed since the driver’s last off-duty period.

-CSA, which is holding carriers and drivers more accountable, is limiting the number of unsafe drivers from the road, and thus, a carrier’s fleet.

-The mandatory use of electronic onboard recorders, which Federal Motor Carrier Safety Administration’s Anne Ferro believes will be proposed by September, would further dig into carrier’s pockets.

Other mandates Card referred to included “emissions standards, anti-lock brakes, fuel standards, and more.” 2

As Card explained, “It doesn’t matter how old you are.  It matters how big you are. If you’re not big enough and profitable enough to handle the additional cost of regulation, you’re going to struggle to survive,” stating that carriers “basically have only three options for leaving the industry, ‘merger, sale or death.’” 2

In fact, Card posed the idea that one day the trucking industry will have consolidated so far that it could be left with only four or five carriers to choose from, like the airline industry, and that similarly, shipments will be booked online. 2

road scholar transport

Road Scholar Transport utilizes safe equipment driven by qualified, uniformed drivers every day. Visit our website to learn how you could become part of our team!

An emphasis on the use of social media, education, uniformed drivers, and clean and safe equipment needs to be utilized to help remake the industry’s image, Card also noted. 2

For a copy of the ATA’s American Trucking Trends 2013 visit trucking.org.

Do you think that trucking will eventually consolidate to 4 or 5 carriers to choose from like Card poses?

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1http://www.thetrucker.com/News/Stories/2013/5/29/NewreportunderscorestruckingsessentialroleinUSeconomy.aspx

2http://www.ccjdigital.com/atas-card-costs-regulations-forcing-out-truckings-first-generation/

Flight 93 Truck to Help Deliver Totes to Hurricane Sandy Victims

Friday, May 10th, 2013
hurricane sandy

Mantoloking, NJ Before and after Hurricane Sandy

The damaging winds and rain of Hurricane Sandy last October claimed the lives of over 100 individuals.  Among the most devastated areas were the Barrier Islands of NJ, with many of these people completely losing their homes.

The HALO Foundation of Akron, OH, whose mission is to “offer HOPE to the afflicted through the generosity of Service & Charity, involving intergenerational support from seniors to children,” conducted a drive last month to help aid those afflicted by Hurricane Sandy, collecting over 280 18-gallon totes of donations which included pet supplies, hygiene products, office supplies, clothing, and food, along with letters of encouragement written by local students and senior citizens.  Since, the Foundation has gathered 500 of these totes along with office furniture and several thousand dollars worth the food.

Volunteers ranged from all ages, from local senior facilities that knitted and crocheted blankets and other materials as well as made cards for the drive, to students, including a young girl whose overwhelming generosity asked that for her 10th birthday party people bring items for the drive rather than presents.

Working with JW Didado, Jersey Central Power and Light, and Rubber City Radio (where last month’s drive took place), the HALO Foundation was able to sort and pack the items which will be distributed to the Barrier Islands in NJ on May 16th in Road Scholar Transport’s Flight 93 awareness truck.

The truck, which memorials the heroes of Flight 93, portraying the names of the 40 lives lost that day, will be greeted by families of Flight 93 victims, the chief of police, Mayor, and local businesses and schools, along with students being present to help unload the truck.

To learn more about the HALO Foundation visit http://www.halofoundation.com and check out http://www.roadscholarawareness.org for more information on Road Scholar’s awareness campaign and to view our trucks.

flight 93

Fundraiser Offers Chance to Win Guitar, Apple Ipad

Friday, April 26th, 2013

Sunday, May 5th marks the 3rd annual Rock on Judi H. fundraiser benefitting the Northeast Regional Cancer Institute.

The event is held in memory of Judi Perry Hartridge of Dunmore, PA, who passed away from breast cancer in 2007, and will be held at the Scranton Cultural Center from 5pm to 10 pm.

The event, which Christine Zavaskas, Community Relations Coordinator at the NE Regional Cancer Institute referred to as a “dance party” in an interview with radio host Frankie Warren from Magic 93, will feature refreshments, a cash bar, and a raffle for one of three great prizes:  a ‘Pink Lady 3’ guitar, Apple iPad, and one-year membership to Planet Fitness.

Admission into the event costs $20 which includes entry into the raffle, in which Judi’s son will be drawing the winners.  All proceeds will support the NE Regional Cancer Institute with the Weinberg Foundation (one of the United States’ largest private foundations financially assisting individuals and families) matching a portion of the funds.

But we did say that this was a dance party after all.  Judi’s uncle, Paul LaBelle, will be performing with his group (Paul LaBelle and the Exact Change Band), along with NEPA’s band Old Friends.

When asked by Frankie ifjudi h trailer they were “going to have a big giant pink truck there again,” Paul responded, “Without question.  My good friend Jim Barrett from Road Scholar, who, he kind of started this whole thing with me in 2009, and his big beautiful pink truck is on the road and it goes coast to coast and keeps our message of cancer awareness alive and keeps our message with Judi H 3 Rock On coast to coast, so we’re thanking Jimmy once again and the truck will be parked out front.  And this year you can come down and sign the truck and do a best wish to Judi which is really cool.”

The Rock on Judi H. pink awareness truck is part of Road Scholar Transport’s campaign to bring hope and spread awareness to people less fortunate, joining two dozen different awareness units.  View Road Scholar’s awareness trucks at www.roadscholarawareness.org.

To listen to a video of Christine and Paul’s interview with Frankie, click the video below and check out http://www.judihrockon.com/ for more information on the event and how to purchase tickets.

judi h video

‘Walk Now for Autism’ this Saturday

Wednesday, April 17th, 2013

autism speaksRoad Scholar Transport’s Autism Speaks awareness truck is making a special stop this Saturday in Allentown, PA for the annual Walk Now for Autism Speaks in the Lehigh Valley.

On April 20th, our awareness unit will be pulling into Dorney Park where participants will gather to walk the 1.5 mile course to help raise money for the developmental brain disorder that’s affecting 1 in 88 children and tens of millions people across the world.

According to walknowforautismspeaks.org, the event runs from 8:30 a.m. to 1 p.m. with registration as well as the resource fair and activities opening at 8:30 a.m. and the walk beginning at 10 a.m.

Registration is open to the general public and there are no fees.  Register for the walk online here.

Although rides will be closed the day of the walk, some of Dorney Park’s games will be open to raise money for autism.  There will also be music, characters, face painting, tattoos, a resource fair, and food tent.

As autismspeaks.org states, autism costs a family $60,000 a year on average.  This event has raised $236,000 so far.  Those individuals that raise $150 or more will receive a 2013 Walk Now for Autism Speaks t-shirt, while those that raise $1,000 and over will receive VIP treatment the day of the walk, according to the Walk Now for Autism Speaks site.

Click here to Make a Donation

Although there is currently no cure autism, with efforts such as the above, we can help spread awareness and raise funds for autism research and one day, find a cure.

About Road Scholar’s Awareness Campaign

It started with a single pink tractor trailer to help raise breast cancer awareness and grew to a campaign featuring two dozen different charities/organizations and growing.  Below is a list of Road Scholar Transport’s awareness trucks that are traveling the roads each day delivering freight and moving one step closer towards a cure.
-Alex’s Lemonade

-Autism Speaks

-American Breast Cancer Foundation

-Children’s Tumor Foundation

-Prostate Cancer Awareness

-International Rett Syndrome Foundation

-St. Joseph’s Center

-American Foundation for the Blind

-Cystic Fibrosis Foundationawareness pics

-Pancreatic Cancer Action Network (PANCAN)

-The Flight 93 National Memorial

-The American Red Cross

-Clayton’s Hope (benefiting epilepsy)

-Children’s Craniofacial Foundation

-Make-a-Wish Foundation

-Children’s Cancer Recovery Foundation
-Northeast Regional Cancer Institute (Rock on Judi H)
-Stop Bullying

-Parkinson’s Disease

-Marley’s Mission

-9/11 Rolling Memorial

-Miracle for Ava…a Cure for Brain Tumors

-Lyla’s Hope-Spina Bfida

-Lupus

Visit www.roadscholarawareness.org to learn more about our campaign and to view our trucks.  Don’t forget to keep the freight moving so we can spread awareness.  Click here to get a truckload or LTL rate today.

Contact us for your FREE Awareness Calendar featuring our trucks at http://www.roadscholar.com/contact.php.

Autism Awareness Month

Friday, April 5th, 2013

It’s a complex developmental brain disorder affecting 1 in 88 children and this month, people across the nation are joining together to help spread autism awareness.

Light it up Blue

Since 2010, Autism Speaks (founded in 2005 by Bob and Suzanne Wright, growing to become the largest autism science and advocacy organization in the nation) launched its Light it up Blue campaign to help celebrate April 2nd’s World Autism Awareness Day.

Striking participation around the world, the Light it up Blue campaign encourages companies, landmarks, and individuals to show their support by shining a blue light in their home or on their building, shopping at the Autism Speaks e-store, using the Light it up Blue Tools and Resources section to deck out their website or phone, donating, or simply wearing blue.

Here’s a look at some of landmarks that shined a blue light on Autism this year.

Humayun’s Tomb in New Delhi, India

Humayun’s Tomb in New Delhi, India

Mackinaw Bridge…Michigan

Mackinaw Bridge…Michigan

 Christ the Redeemer statue in Rio de Janeiro

Christ the Redeemer statue in Rio de Janeiro

Great Buddha at Hyogo in Kobe, Japan

Great Buddha at Hyogo in Kobe, Japan

Other famous landmarks that participated include Niagara Falls, the Sydney Opera House, the Leaning Tower of Pisa, among many others.

Road Scholar Transport-Awareness Programautism truck

After a discussion about Road Scholar Transport’s pink breast cancer awareness trailer, Jim Barrett, founder of Road Scholar, sat and collaborated with Bob Wright and his wife, along with the Autism Speaks Foundation, and decided to help spread the word, thus creating the Autism Speaks awareness trailer.  These Autism Speaks awareness trucks join close to two dozen charities as part of Road Scholar’s campaign to travel the nation, spreading awareness and moving one step closer to a cure.  Visit www.roadscholarawareness.org to learn more about our campaign.

MLB

The MLB is taking a swing at autism by raising awareness in the month of April.  According to the MLB, all 30 clubs will participate in autism awareness events during one home game this month, including “recognizing local families during pre-game ceremonies and members of the autism community participating in various traditional baseball activities, including throwing out the first pitch, singing the National Anthem, announcing “Play Ball!,” singing “Take Me Out to the Ballgame,” or performing “God Bless America.” 1

To learn more visit http://web.mlbcommunity.org/index.jsp.

About Autism

Visit www.autismspeaks.org to find out everything you need to know about autism.  Here are a few facts provided by the website:

Statistics

-“Autism now affects 1 in 88 children and 1 in 54 boys” 2

-“More common than childhood cancer, juvenile diabetes and pediatric AIDS combined” 2

-1.5 million people in the nation and tens of millions of people across the world have it

-The rate of those affected each year is increasing by 10-17%

-It’s 3-4 times more common in boys

-$35 billion a year is spent on autism

-Receives less than 5% of research funding

Causes

-Unknown

Warning Signs

-No happy expressions within six months of age

-Lack of communication expressions between them and others by nine months of age

-No babbling or communication gestures between them and others by a year old

-Does not talk by 16 months or have two-word meaningful phrases by 24 months

Symptoms

-Usually last throughout their life; however, symptoms can change as the person ages

-Communication problems such as being mute, repeating phrases, talking in only one word sentences, not nonverbally expressing what they are communicating correctly

-Repeating actions such as flapping their arms are not moving at all

-Becoming more vulnerable to other conditions such as epilepsy, sleep disorders, pica, or genetic disorders

If you are a shipper and want to get involved with Road Scholar’s awareness program, simply help by keeping the freight moving so that we can continue spreading awareness.  Visit http://www.roadscholar.com/quote.php to get your LTL or truckload rate today!

1http://www.autismspeaks.org/about-us/press-releases/major-league-baseball-announces-league-wide-effort-autism-awareness-month

2www.autismspeaks.org

Scranton St. Patrick’s Day Parade

Friday, March 1st, 2013

The Scranton St. Patrick’s Day Parade has been a longstanding tradition in Lackawanna County since 1962 and has grown to be the second largest parade in the nation with over 12,000 participants.

awareness trucks

Come join us as Road Scholar Transport once again helps aid the Scranton police department to promote safety.  This year, Road Scholar is bringing out not one, not two, but eight of our awareness trucks to block the main street of Scranton to help control traffic.

The parade begins at 11:45 a.m. on Saturday, March 9th with a Mass prior at St. Peter’s Cathedral at 10 a.m.

The parade, which features floats, bands, balloons, and more, begins in front of the Cathedral and “proceeds to Wyoming Ave., then to Lackawanna Ave. over Jefferson Ave. and down Spruce St. to get to Washington Ave.” (http://www.stpatparade.com/).

For more information and to view videos and photos from past parade days visit http://www.stpatparade.com/.

Road Scholar Transport’s awareness campaign has grown to spread hope and awareness for over two dozen different charities/organizations.  For a complete list of awareness trucks, contact us below and visit www.roadscholarawareness.org.

ABOUT ST. PATRICKleprechaun

If you are Irish, then you probably have heard the story before.  Patrick was of British descent and although born in a Christian family, did not have interest in the religion.  That was until he was kidnapped at the age of 16 and brought to Ireland where he became a slave for seven years, until one day, a voice in his dreams told him to leave.  He escaped and went back to his family in Britain.  But one day, that same voice from his dreams encouraged him to return to Ireland.  Becoming a priest, Patrick spent his life trying to convert the Irish to the Christian religion, using the three leaves of the shamrock to symbolize the holy trinity (http://news.nationalgeographic.com/news/2011/03/110316-saint-patricks-day-2011-march-17-facts-ireland-irish-nation/).

March 17th became known as St. Patrick’s Day, the day he passed away.

Jim and Debra Barrett on Northeast Pennsylvania Business Journal

Friday, February 8th, 2013

On January 23rd, Jim and Debra Barrett (founders of Road Scholar Transport) had the honor of appearing on Season 5 of Northeast Pennsylvania Business Journal, a WVIA program that seeks out “remarkable business men and women here in Northeast and North Central Pennsylvania,” that have “stories of hard work, sacrifice and success…who started or built successful companies that improve our communities, employ our neighbors and are living examples for future generations.” 1

According to its host, Bill Kelly, the NEPA Business Journal “Seeks out people who have great stories” and Jim and Debra have just that.

“You are a bootstrap operations.  Started with nothing.  Had to put up your home to do it,” Kelly explains.

first truck

Work ethic is nothing shy of the Barretts.  Jim had started driving trucks at age 14 and was the sole driver of a leased 30-year-old truck when the company began in 1988 as Debra dispatched, did accounting, etc. from the Barrett’s home.

Since then, the company has grown to include operations in six terminals with the same principle in mind, “If we give our word, it’s going to get done.  This company has never been cited for a piece of defective equipment involved in an accident.  We have an impeccable record,” says Jim.

Besides the services and strong emphasis on security that Road Scholar Transport provides, the company also stands out in its awareness campaign, whose goal is to “Bring help and awareness to people less fortunate,” growing to accommodate over two dozen different awareness trucks with about 30 trucks being part of this campaign.

“You not only own and run a trucking company,” Kelly explains, “you not only care about your customers enormously, you not only make sure that the promise you make that the freight will perform, that it will deliver the way that you want it to, but you create this idea between the two of you [the awareness campaign].  You know the causes, you know what’s behind them, the bottom story of it all.”

By clicking on NEPA Business Journal’s interview with Jim and Debra below, you will learn:

-How Road Scholar got its name

-How the company began

-Were they convinced they would make it

-How they went from one leased truck working out of their home to over 100 trucks and 300 trailers

-How the awareness program began

-Learn where the ideas came from behind the Breast Cancer, Pancreatic Cancer, Autism Speaks, Alex’s Lemonade, Marley’s Mission, RETT Syndrome, Children’s Craniofacial Foundation and Children’s Tumor Foundation trucks

-The technology and aluminum floor trailers utilizes to accommodate customers

nepa business journal

We would love to hear your feedback on Jim and Deb’s interview.  List your comments below!

1 http://www.wvia.org/television/local-programs/business

Children’s Cancer Recovery Awareness Truck

Wednesday, February 6th, 2013

children's cancer recovery truck

What’s black and red and seen all over? You’re right if you guessed Road Scholar Transport’s Children’s Cancer Recovery awareness truck, traveling our nation’s roads delivering freight and spreading awareness as part of our 10 Million Miles to a Cure Awareness Campaign.

I recently had the pleasure of speaking to Austin Kulp, Marketing Communications Manager for the Children’s Cancer Recovery Foundation.

Can you please tell me a little about the CCR Foundation?

AUSTIN: Children’s Cancer Recovery Foundation was created in 1990 after Greg Anderson, our Founder and survivor of a 30 days to live lung cancer diagnosis, visited a Children’s Hospital for a speaking engagement. After meeting with numerous parents at the hospital, Greg realized that he needed to do something to help.  Greg interviewed parents and those responses helped him form the programs we have today.

The Bear-Able Gift program, which delivers gifts to thousands of children each year…items such as board games, toys, crayons, coloring books, markers, video games, puzzles, books, teddy bears, craft kits…all sorts of things that make children smile and laugh…are distributed to hospitals across the country. The Bear-Able Gift Program is the largest supplier of gifts to children with cancer in North America.

Families of children with cancer often face financial difficulties.  Suddenly, household bills become overwhelming; utilities are in jeopardy of being shut-off or an eviction notice is received.  The Helping Hands Fund provides emergency bridge payments directly to the utility companies and landlords, ensuring that each child has a warm, safe place to call home while recovering from cancer.

The Camp Scholarship Program allows children in remission to reconnect with those friends and activities.  The program provides funding for a camp of their choice; sports, music, art, science, horseback riding, skiing or whatever activities they missed most during treatment.

The Bible’s story of Cain and Abel drives an important part of the mission of Children’s Cancer Recovery Foundation.  After Cain had murdered his brother Abel, God asked him where his brother was.  Cain answered, “I know not; am I my brother’s keeper?”

Cain’s words have come to symbolize people’s unwillingness to accept responsibility for the welfare of their fellows — their “brothers” in the extended sense of the term. The Judeo-Christian tradition is that people do have this responsibility.

Children’s Cancer Recovery Foundation operates an extensive international aid program which provides treatment medications and medical supplies to clinics and doctors treating cancer patients in developing and impoverished countries.  We also provide medicine and supplies to aid medical professionals in the treatment and prevention of the side effects of cancer including lymphedema and treatment-related infections.

Children’s Cancer Recovery Foundation has partnered with mission hospitals, medical clinics and healthcare providers in Ghana, Guatemala, Honduras, Kenya, the Philippines and Viet Nam.  Without this important program, literally thousands of cancer patients would simply not be able to receive the medical attention that is required for survival.  Indeed, we are proud to do our part in being our brothers’—and sisters’—keeper.

Our Mission:

Children’s Cancer Recovery Foundation assists children under age 18 and their families who are facing the hardships of a cancer diagnosis.  The Foundation focuses on improving the mental, social and emotional well-being of these families while helping to minimize the devastation that cancer can cause.  A national footprint allows the Foundation to make a difference in communities, large and small, providing a helping hand wherever needed.

How did you come to learn about Road Scholar Transport’s awareness program?

AUSTIN: We were informed about the Road Scholar’s Awareness Truck Program through Pyrotek, a company that supports our organization and who has also shipped freight with Road Scholar in the past.

What do you think of our CCRF awareness truck?

AUSTIN: We were so happy to hear that Road Scholar Trucking was willing to create a truck to promote Children’s Cancer Recovery Foundation.  The Road Scholar truck is absolutely amazing.  Awareness is a huge part of the success of non-profit organizations such as ours.  The Road Scholar truck allows CCRF to reach families that may not know about our organization or our programs. Our goal each year is to support as many children and families as we can.  The awareness from the Road Scholar truck is a huge part in reaching the goal.

Have you received any feedback on our truck?

AUSTIN: We have received a lot of positive feedback about the truck.  We are constantly asked if the Road Scholar truck delivers our toys to the hospitals across the nation.  Everyone we talk to about the truck is impressed that Road Scholar truck is willing to help promote and spread the word of so many great causes.

We would like to get Road Scholar Trucking involved with future events.  We have 5 event scheduled for 2013 including 2 toys drives.

*Tee Off For Children’s Cancer Golf outing on June 3rd at the Country Club of Harrisburg

*The Celebration of Hope Gala September 13th at the Hershey Lodge

*Family Fall Festival October 6th at the Twin Brooks Horse Show Association

*Wink 104 Holiday Toy Drive at Ollie’s Bargain Outlet on December 6th

*Z Country Toy Drive at Kmart on December 12th

What do you think of Road Scholar Transport’s awareness campaign in general compared to other trucking companies?

AUSTIN: It is wonderful that Road Scholar is willing to promote worthy organizations on their trucks.  Awareness is a huge part of children’s cancer and the fact that Road Scholar is willing to help us promote our programs is amazing.  We look forward to working with Road Scholar in the future and hope that other businesses are able to support Road Scholar so that we can keep our CCRF truck on the road.

Did you know that Road Scholar has over two dozen awareness trucks? Cruise over to www.roadscholarawareness.org to learn more about our Children’s Cancer Recovery truck and to view Road Scholar’s other awareness causes!

Road Scholar is Proud to Announce our New Awareness Truck!

Friday, January 11th, 2013

Earlier this week, Road Scholar Transport had the pleasure of rolling out our newest awareness truck, spreading the word to LIVE BEYOND LUPUS.

The truck was created in memory of Tanitha Kulsiri, the daughter of Nuj Fungladda who is employed at one of Road Scholar’s valued customers, Veltek.

Tanitha passed away from Systemic Lupus Erythematosus (SLE), a chronic, autoimmune disease that can affect any part of the body, in 2003 at the age of 22.

“Tanitha was diagnosed with SLE at 13 (shortly after her 13th birthday),” explained Ms. Fungladda.  “Sadly, she was one of those whose Lupus affected her severely. It affected her kidneys right from the beginning and spread to her heart later. Her Lupus never went into remission as such she had been in the hospitals on a regular basis throughout her life. I remembered teasing her when she was still in high school that they should create an award for her for missing so many days of school and still maintain excellent grades and apparently had graduated in National Honor Society as well. She was always a very active kid both academically and with extracurricular activities. She was in marching band, winter guard, drama (as stage manager and stuff), and school broadcast member. She was involved in local drama theaters as well.

While attending Temple University, she was an editor and a writer at Temple News, and a bartender on the side and still managed to maintain her grades (dean’s list and was receiving a scholarship). Unfortunately, she had to take sabbatical her last 1+ year because of the severity of her Lupus. She passed without finishing her degrees (Journalism and American Study with minors in English and Photography). The sad thing was she could have finished her school a year and a half earlier, but she wanted so badly to attend Temple University Campus in Rome for a semester, so she was holding a couple of courses back while trying to concentrate on her health.

She was an amazing young lady who could have done anything she wanted. She was so talented and the immense thirst for life and learning never cease to amaze me…and we can’t forget her attitude.  One sad thing was she never let anyone know of her illness. Very few knew about her illness. She hated for people, even close friends, to look and treat her differently. She just wanted to be normal. That’s maybe one of the reasons I want to offer support groups for friends, especially younger kids. I want to have resources for them to deal with friends who have to live with chronic illnesses.”

Ms. Fungladda is referring to the Tanitha Kulsiri Memorial Foundation (TKMF), established in loving memory of Tanitha to make sure that others like her will have support and the life that she didn’t have.

“As a mom, I could not accept the fact that I’ve lost her for no good reason. There has to be a reason for this to happen and something good needs to come out of this terrible loss.”

TKMF’s mission is to promote the network of support groups and counseling for affected individuals, their families and friends, enhance the quality of life for those affected by Lupus through complementary therapies, promote a greater public awareness about Lupus, honor Tanitha’s passion for life and learning through Scholarships, and promote research in order to find more effective treatment and the cure for SLE.

For more information on TKMF please visit www.tanitha.org.

“You know, one thing that has always amazed me with Tanitha (besides her talents and just being an amazing kid) is the ability to keep going regardless of what she had to endure. She never let Lupus stop her from doing things. I guess she inspires me to be a better person and do something good.”

So how did we come up with a design for our truck that would reflect the memory of this wonderful and talented young woman?

When Tanitha passed away, Ms. Fungladda honored her by creating a book (Awkward Grace) of Tanitha’s compiled works during her last 10 years.  She sent the book to Bridget Barrett, Road Scholar’s awareness truck designer, for inspiration.

lupus

click image to enlarge

One of the narrative poems she came across contained a drawing (a sketch at the time which Tanitha created in high school) that caught her eye.  Loving the drawing, Bridget decided it would be perfect for our new awareness truck, so she cleaned up the image and added color, giving it brunette hair, the color of the woman’s hair in the poem.

Bridget then added the truck’s purpose to LIVE BEYOND LUPUS and incorporated TKMF’s website and logo (two flying pigs kissing, which was another artwork of Tanitha’s).

“Everyone at the foundation and her friends would like to express our deepest gratitude for all the support that Road Scholar has given us.”

For more information about Road Scholar’s awareness campaign please visit www.roadscholarawareness.org and remember…

“It isn’t money or fame that makes life worthwhile, rather the support of another person who picks us up when we fall, catches us when we stumble, loves us for who we are, who we were and who we will inevitably become.”  -Tanitha Kulsiri (Sept ‘01)

Below is the poem written by Tanitha that inspired the design of Road Scholar’s Live Beyond Lupus Awareness Truck.

poem

Cruising Through Breast Cancer Awareness Month 2012

Friday, October 26th, 2012

From dump trucks to speedways to 800,000 lb. tractor trailers, individuals, companies, and organizations across the nation are demonstrating their support during breast cancer awareness month, a disease that is predicted to affect 226,870 women this year and take the lives of 39,510, based on new statistics at cancer.org.

Below are a few ways groups and individuals are cruising into breast cancer awareness this month:

Dump Trucks

Virginia Paving Co. is spreading awareness with their pink Mack Granite dump truck, participating in parades and events this week, just one of the trucks in the company’s “Dump Trucks for Charities” program. 1

dump truck

Drag Racing

This weekend’s Big O Tires NHRA Nationals taking place at Las Vegas Motor Speedway is showing its support as several racers gear up in pink apparel, racing pink cars from the (also pink) starting line. 2 Among these drivers is Antron Brown, who’s mother-in-law is a breast cancer survivor.

drag racing

NASCAR

Likewise, NASCAR’s Charlotte Motor Speedway took on a similar approach, containing a “Ring of Survivors” at the race, painted pink line, and drivers (Matt Kenseth (who wears pink shoes at every race), Clint Bowyer, Trevor Bayne, Elliott Sadler, Justin Allgaier, Danica Patrick, Kyle Busch, Denny Hamlin, Eric McClure, Brian Scott and Cole Whitt ) supporting the case with pink jumpsuits, helmets, and cars, with the winner receiving a pink trophy. 3 Three of these drivers, Kenseth, Bowyer, and Bayne, have previously raced their pink cars at Talladega Superspeedway the week prior.

drag racing

Fire Trucks

Named “the pink pumper,” Maryland’s Prince George County’s fire truck changed its bright red color to pink, on the road putting out fires, attending emergency calls, and appearing at events, including the Redskins game. 4

pink fire truck

Tractor Trailers

Road Scholar Transport’s pink breast cancer trucks are just a few tractor trailers spreading hope in Road Scholar’s awareness campaign.

Not only does Road Scholar’s awareness trucks keep the hope alive while delivering your freight, but our breast cancer truck gives cancer survivors, their families, and friends the chance to sign messages of hope at awareness events across the nation.

Messages cover both sides of the 80,000 pound tractor trailer.  When viewing the trailer, you’ll see several memorials noting those who have passed on from breast cancer and words of encouragement for those struggling through it today.  “Anita, you are so strong and you can beat this.  Madeline and Aunt Bert already have,” one of the viewers wrote.

Taking a closer look will be sure to give anyone goosebumps, as you read some heartwarming messages written by both old and young alike.  Barely able to reach the trailer, a young child, just learning to write, scribbled towards the bottom, “Mommy, can you get well?” finishing with their name written in a heart.

But this is just one type of awareness trucks in Road Scholar Transport’s awareness campaignRoad Scholar operates over 23 different awareness units in spreading hope for organizations including Autism Speaks, Make-a-Wish, The Children’s Cancer Recovery Foundation, and Spina Bfida.

Check out all of Road Scholar’s awareness trucks by checking out our campaign here and help keep the hope alive by shipping your freight with Road Scholar Transport at www.roadscholar.com.

tractor trailer

And that’s not all.  Communities are showing their support all across the nation with pink police vehicles, waste management garbage trucks, and even a Metrobus!

What are you doing to help spread breast cancer awareness?  What do you think about Road Scholar’s awareness campaign and the idea of painting a tractor trailer pink?

1http://www.thetrucker.com/News/Stories/2012/10/23/ApinkbulldogMacktakesonbreastcancerwithpinktruckdisplay.aspx

2http://www.nhra.com/story/story.aspx?F_y=2012&F_m=10&F_d=23&CustomURL=lvms-pink&AspxAutoDetectCookieSupport=1

3http://sports.yahoo.com/news/nascar-recognizes-2012-breast-cancer-awareness-month-fan-060000429–nascar.html
4http://www.wtop.com/41/3068182/The-Pink-Pumper-fights-fires-and-breast-cancer-