It’s an initiative that has put smiles on faces, tears to the eyes, and even saved lives. It’s called the “Pay it Forward Challenge” and it has now entered into the trucking industry.
We’ve seen it done by Oprah back in 2006 when she handed over 300 people $1,000 and challenged them to use the money to help others in need. We’ve even seen the release of the “Pay it Forward” movie in 2000.
Whether it be paying for a cup of coffee for the person behind you at the drive-through or buying a meal for a homeless person, acts such as these have been making news for years now, especially around Christmas time.
And it’s not any different for the trucking industry. For the past two years, trucking companies have been handing out money to their employees asking them to; in return, use it as a charitable donation towards others.
The challenge has been widely successful, even helping save people’s lives. As one trucking company notes, one of their employees forwarded their money onto a man in need of a dentist. It turned out that the man had oral cancer and would not have known it if he didn’t receive the money to go in the first place (http://www.truckinginfo.com/news/news-detail.asp?news_id=74265).
But there are so many people in need of help. That’s why the Truckload Carriers Association (TCA) has presented a “Pay it Forward” challenge to all carriers.
The challenge asks carriers to distribute $100 to randomly selected employees of their company with the purpose of these people spending all of the money on a charitable cause/purpose. According to truckinginfo.com, the TCA recommends that the money be given three weeks prior to the December holiday season, with those participating reporting one month later on what they spent the money on and what difference it made in the person(s)’ lives.
As the TCA adds, not only will the “Pay it Forward” initiative aid many who are in need, it will also help the trucking industry’s reputation, truckinginfo.com states.
It started with a single pink tractor trailer dedicated to Breast Cancer awareness and has grown to supporting close to two dozen (and growing) different charities/organizations in need of help.
Traveling nationwide to deliver your LTL and Truckload freight, stopping at events along the way, Road Scholar is spreading a message for Autism Speaks, Make-a-Wish Foundation, The Children’s Craniofacial Foundation, and more. Visit www.roadscholarawareness.org to view Road Scholar’s awareness trucks and don’t forget to keep the awareness going by booking your freight today at www.roadscholar.com.
What would you do to “Pay it Forward” if you were handed $100?
Tags: 10 Million Miles to a Cure Awareness Campaign, Autism Speaks, awareness truck, breast cancer, carriers, charity, dentist, LTL freight, Make a Wish Foundation, Oprah, oral cancer, pay it forward, road scholar transport, TCA, The Children’s Craniofacial Foundation, trucking company, trucking industry, Truckload Carriers Association, truckload freight